The Sickle Cell Society is looking for a Digital Marketing Officer for Blood Donation to develop and implement impactful online and face-to-face marketing campaigns, promoting blood donation from black heritage communities living in London and Birmingham.
Location: Flexible. Likely split between: Sickle Cell Society Head Office, 54 Station Road, London, NW10 4UA and home based.
Accountable to: Tracy Williams, Project Manager, Community Organising.
Hours: 2.5 days (17.5 hours) per week.
Salary: £12,000 per annum for 2.5 days per week. (£24,000 pro rata per annum) One year fixed term contract.
About Sickle Cell Society
The Sickle Cell Society is the only national charity in the UK that supports and represents people affected by a sickle cell disorder to improve their overall quality of life. Our aim is to support those living with sickle cell, empowering them to achieve their full potential.
The ‘Digital Marketing Officer – Blood Donation’ will develop and implement impactful online and face to face marketing campaigns promoting blood donation from black heritage communities living in London and Birmingham. There is an urgent need to increase the amount of ethnically matched blood available to treat those most severely affected by sickle cell disorder. In this role you will address some of the barriers to blood donation that exist in black heritage communities and actively increase the numbers of people from these backgrounds who regularly donate blood.
- Develop and manage a rolling online and face-to-face blood donor marketing and recruitment campaign, updating all related Sickle Cell Society social media and our website accordingly, ensuring that information is factually correct and engaging.
- Recruit and support a team of Community Advocate volunteers in London and Birmingham to use their social networks to promote our blood donation marketing tools and to recruit new donors.
- Engage with partner agencies, including local support groups, faith groups and specialist sickle cell support centres and hospital departments to raise awareness of the need for more people from black heritage communities to donate blood.
- Secure new additions to the blood donation register by using partners’ online and face-to-face networks.
- Support blood donation events delivered by South London Gives.
- Provide some support to the Communication and Social Media Officer by:
- Writing social media posts about the Society’s various projects.
- Creating graphics for the website and social media.
- Editing and assisting with other written content (newsletters, website, etc.).
You are advised to read the following notes carefully. You must show in your application form how you meet the criteria listed below.
- E- Essential
- D- Desirable
- Relevant qualifications in communication, digital marketing – D
Skills and Experience
- Experience in creating engaging and impactful social media content shaped by insight (video, images, blog posts, storytelling, live video) and adhering to brand guidelines – E
- Strong community management experience across all major social media channels (Facebook, Twitter, Instagram) – E
- Experience in using social media management tools, such as Hootsuite or similar – E
- Ability to contribute to the ongoing measurement and evaluation of our social media activity and work on new ways to demonstrate impact – D
- Ability to think creatively about developing our social media channels and communities – E
- Experience of planning and delivering community engagement events – E
- Experience of working productively with external partners from a range of organisations and agencies – E
- Experience of working in a not-for-profit environment – D
- High level of digital and IT literacy skills – E
- Able to get things done in a timely manner – E
- Possesses excellent oral communication skills – E
- Strong writing skills and the ability to take complex information about blood donation (including research, health information and policy) and turn it into accessible communications for the wider public – E
- Ability to work under pressure – E
- Possesses excellent time management skills and experience of prioritising effectively and working to strict deadlines – E
- Excellent interpersonal skills – E
- Ability to develop good working relationships with staff at all levels and has proven understanding of service delivery – E
- Demonstrates a willingness to learn – E
- Is enthusiastic about the sickle cell and blood donation cause – E
- Is creative and tenacious in finding solutions – E
- Is able to work independently and collaboratively across small teams – E
- Willingness to reflect upon one’s work performance and to participate in learning opportunities – E
Please note that we do not accept CVs and all applicants must reside in the UK.
Closing date for applications: Sunday 14th June at midnight.
Interview date by Zoom or MS Teams: Tuesday 30th June.