Miffy Sickle Cell Partnership

Miffy Sickle Cell Partnership

Illustrations Dick Bruna © copyright Mercis bv, 1953-2021

Miffy to partner with the Sickle Cell Society

Miffy – the classic bunny character created by artist Dick Bruna – is to help raise awareness and funds for children in the UK with sickle cell disorder.

Launching on this year’s World Sickle Cell Day (19 June), the partnership comprises a campaign video featuring Miffy plus a special range of soft toys which will be sold via the Miffy Shop, with 10% of sales to be donated to the Sickle Cell Society.